Sunday 12 August 2007

KURFUU


Horatio Rankine and his clothing line KURFUU is the new brand name to hit the streets. KURFUU, which is pronounced Curfew and stands for Knowledge-Unity-Respect-Freedom-Univesally-Undisputed was created by this young man at the tender age of 17.
Originally from Papine, St.Andrews, Jamaica Horatio now resides in Toronto, Canada, where his label began by making embroidered hats and t’shirts, which he sold in the streets. After selling a thousand items and receiving positive feedback from businesses and customers in Toronto and its surrounding cities Horatio felt confident in the label name and his creations.
The product KURFUU is aimed at an urban market this is
"Because of my raw designs simply because I want my customers to be able to relate to my products, rather then just buying into a brand name they know nothing about or have nothing in common with."- Horatio Rankine.
KURFUU’s official launch will be held in his hometown of St. Andrews, Jamaica The clothing line will carry a range of products, such as Mens and Womens clothing along with lingerie and accessories. Currently Horatio is working on photo-shoots for a wide range of merchandise, which will be uploaded onto his myspace page where people can view and make comments on his designs.
Horatio Rankine is a young man with a bright future ahead of him. Describing his brand as:
"A brand, which is innovative in exclusive designs, production and marketing, a brand, which is seen as expert, trustworthy, likeable and also a brand that communicates with a consistent and clear voice."-Horatio Rankine
A force to be reckoned with, Horatio Rankine and his clothing line KURFUU will definitely take urban wear to the next level.

For more on KURFUU and Horatio Rankine go to:

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